LATEST PROJECTS
Advertising Campaign Book | Kmart
Designed an advertising campaign in a DePaul Master's class that aimed to increase sales at Kmart locations around the United States. Kmart has had to close many stores throughout the last few years due to declining sales, so the campaign addresses what can be done to revive the brand. I have also included the presentation deck. (Autumn 2015: Principles of Advertising, Writing Sample & Multimedia)
Media Audit | Volkswagen Emissions Scandal
Created a media audit in a DePaul Masters class for the Volkswagen Emissions Scandal that became headline news in 2015. The audit includes an in-depth analysis of the scandal including what steps have been taken to address the problem as well as what I would advice VW to do to improve their brand image.(Autumn 2015: Principles of Public Relations, Writing Sample)
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Ethics Audit
AD Campaign
Media Audit
Ethics Audit | Mattel & Barbie
Wrote a brand audit for Mattel and Barbie. In early 2016 Mattel launched a new line of Barbies called the, "Fashionista", line. The line features three new body types: curvy, petite, and tall along with 23 different skin tones and hair colors. The dolls have received both positive and negative feedback and generated much discussion from parents of young children who are playing with Barbie dolls. I have also included the presentation deck. (Winter 2016: Communication Law & Ethics, Writing Sample & Multimedia)
Audit
Presentation Deck
Campaign Book
Audit
Presentation Deck
Leadership Profile | Jodi Fyfe
Interviewed the President of Paramount Events, Jodi Fyfe. She founded Paramount Events in 2011 in Chicago after years of education and professional experience in the hospitality and culinary industry. Today, Fyfe is responsible for over 12,000 events each year ranging from weddings, to food festivals, to corporate vents, and everything in-between. After the interview was completed and the Let Go & Lead article was written, I presented in front of a board of industry professionals at Gagen MacDonald. The article was then published on Gagen MacDonald's website. Find the article here.
(Spring 2016: Leadership 2.0: Chicago Entrepreneurs, Writing Sample)
CEO Interview
Article
Blog Posts | Women Leading Communication
Assisted in coordinating the Women Leading Communication event by writing several social media posts and working to gain awareness to the event through an initial blog post. Following the panel I co-wrote a blog post, which summarized each woman's advice for succeeding in the communication industry. Both posts were featured on Ron Culps' blog, Culpwrit.
(Spring 2016: Leadership 2.0: Women Leading Communication, Writing Sample)
Blog
Posts
Initial Blog Post
Summary Blog Post
Newsline Article | Studio Chi
Interned for DePaul's Office of Public Relations & Communications as a Public Relations Intern where I wrote an article for DePaul's publication called Newsline. The article I wrote is titled Studio Chi Bridges the Humanities and Computing. The article detailed the information of a new initiative at DePaul in which students from the Humanities and Computing will be able to work together to solve common problems across the multiple disciplines.
(Fall 2016: DePaul's Office of Public Relations & Communications Internship, Writing Sample & Multimedia)
Newsline
Article