SC Johnson - Senior Associate of Shopper Marketing

November 2016 - Present

• Execute shopper marketing promotions (Digital, Print & Social)

• Monitor promotion circulations and redemptions to stay on track with planned performance

• Manage the development, tracking, analysis & reporting of the national promotions budgets

• Cultivate and manage vendor relationships

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Aeffect Inc. - Account Executive

​January 2015 - November 2016

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• Conducted data tabulation and analysis and composed in-depth summary reports with recommendations 

• Designed survey questionnaires and discussion guides

• Moderated in person and over-the-phone interviews and focus groups

• Coordinated field recruitment for qualitative and quantitative studies

• A few clients included: Walgreens, The Centers for Medicare & Medicaid Services (CMS) & Illinois Criminal Justice Information Authority (ICJIA)

 

DePaul's Office of Public Relations and Communications - PR & Research Consultant

September 2016 - November 2016

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• Edited DePaul's Annual Research Report

• Conducted qualitative and quantitative research & wrote research reports with conclusions and recommendations

• Controlled reputation management for the DePaul community

• Wrote, edited and proofread articles for DePaul's Paper, Newsline

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Benchmarc Display Inc. - Research Intern

​May 2014 - August 2014

 

• Generated MRI reports for various brands and categories

• Created an industry profile for multiple companies

• Compiled an in-depth analysis of key players for a variety of industries

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Meredith Corporation - Search Engine Optimization (SEO) Intern

​Spring 2013

 

• Interacted with Better Homes & Gardens, Parents, and Fitness Magazine departments

• Used Google AdWords to write YouTube video summaries to increase viewership

• Used Google Analytics to monitor viewership per site